What the parenting blogs aren’t telling you is how to prevent the sleepless nights that inevitably lie in your future when Mr. Snugggles takes a permanent vacation.
This campaign skips right to the moral of the heartbreaking story of when your child loved their lovie so much, they lost it.
That’s why at Toys R Us, you always buy a backup.
LONG STORY SHORT: BUY A BACKUP
TOYS R US
the TOYTAG
Introducing the ToyTag: a tracking device inside a felt heart for parents to place inside of their children’s toys. Parents can then track the whereabouts of their children’s lovies through Apple’s ‘Find My’ app.
If you still Won’t buy a backup…consider a book
Toys R Us will sell limited edition books for parents to buy with each corresponding plushie purchase.
Parents can comfort their children with these stories to help their child cope with the loss of their favorite toy. These books describe all of the whimsical adventures their lost toy is off having with their time away from home.
COPY & AD BY ME
